Alexandre is a doctoral student in marketing at ESG UQAM (Université du Québec à Montréal), under the supervision of Élisabeth Robinot and Léo Trespeuch. His thesis focuses on integrating a sustainability measure into brand assets in order to quantify the contribution of ESG dimensions to brand equity. He strives to systematically integrate climate change issues into all of his work and managerial recommendations. More generally, his work analyzes the links between ESG scores, sustainability concepts, and branding, particularly brand equity. He holds a master’s degree in marketing and a bachelor’s degree in computer science, and has also studied artificial intelligence and its applications to business problem solving, which he uses to inform brand valuation and value creation. At the same time, he works in responsible investment at an asset management firm.