The transition from charity to philanthropy is due to a mutation of the logic of giving as both communication and fundraising techniques. We find many examples of this change that makes philanthropy a highly sophisticated communication machine. First, events and other initiatives emanating from “mass philanthropy” receive a significant interest from the media sphere. In return, charities can use this attention to their advantage. Second, funding for charitable organizations has been able to rethink its funding based on significant advances in the world of information and communications technologies. The appropriation of this progress goes from the implementation of advertising strategies to the use of social networks to spread the word and reach a large number of potential donors. In summary, the modernization of charitable solicitation through the integration of communication techniques makes philanthropy a practice at the cutting edge of its time.
PhiLab is thinking big and proposes the following articles:
– « 25 000 tuques » : un maillage symbolique analyse descriptive d’une action collective. Cahier de recherche #16. Montréal: PhiLab. By Éliane Birsebois & Sylavin Lefèvre. (2018)
– « 25 000 tuques » : A symbolic stitchwork. By Éliane Brisebois.
– Présentation du séminaire académie: Pink Ribbons, Inc. Breast Cancer and the Politics of Philanthropy de S. King. By Fannie Valois-Nadeau
– Recension de texte: King, Samantha (2006). Pink Ribbons, Inc. Breast Cancer and the Politics of Philanthropy. Minneapolis: University of Minnesota Press. By Fannie Valois-Nadeau, PhiLab.
– Philanthropie de masse et réseaux sociaux : du « Ice Bucket challenge » à la crise humanitaire internationale. By Diane Alalouf-Hall, PhiLab.
– PhiLanthropic year February 2018, By David Grant-Poitras
–L’intégrale (compilation) 2017 de l’Année PhiLanthropique
Happy reading!