Comment intéresser les dirigeants d’entreprises habitués aux grandes causes visibles, aux petits organismes de proximité?

Comment intéresser les dirigeants d’entreprises habitués aux grandes causes visibles, aux petits organismes de proximité?A survey published in 2014 by the firms Léger and Épisode revealed that 93% of small and medium-sized enterprises (SMEs) lacked a donation policy.
The following research paper attempts to understand, through conversations with the directors of small youth-focused community organizations, such as a youth center and a family center, how they manage to develop, or not, a relationship with their community’s SMEs.

To read the following research paper, click here: Comment intéresser les dirigeants d’entreprises habitués aux grandes causes visibles, aux petits organismes de proximité?

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Research paper by Isabelle Dupuis, presented to Diane Alalouf-Hall

The direct translation of the title is: How do you get business leaders who are used to large, visible causes to be interested in small, local organizations?

* This article is in french only.