Insights on Fundraising Programs and Practices
Philanthropy for social change and gender equity have long been two of my professional passions. But more and more I heard the same conversation in Canada, about how women and men tend to give somewhat differently and about the positive potential of women’s growing wealth and financial decision making power. These are interesting insights and exciting trends. But what can social change organizations do with them?
I was inspired to create this research project on donor engagement of women in Canada by practical questions: How are Canadian nonprofits working for social and environmental well being and justice engaging women and donors? And what are they learning from their practice?
I received generous support from an AFP Foundation – Canada research grant to study the topic. For the study I analyzed:
- 72 examples of initiatives that specifically engage women donors across Canada
- interviews with 16 fundraising professionals who had been actively involved in a women-focused donor engagement program
- interviews with 8 women who were major donors
- focus group with 8 Canadian practitioner-experts in philanthropy, gender and inclusion
Would you like to share your thoughts or insights on the donor engagement of women in Canada? Write to us at firstname.lastname@example.org , we would love to hear from you!